Layer 01 · GEO + Local SEO

Get found on Google. Get cited by AI.

Half of searches are local. The other half are increasingly answered by AI engines that cite a handful of trusted sources. GEO/SEO done right gets you on both lists — and keeps compounding while you sleep.

Part of the Visibility layer — you can’t be contacted if you weren’t found. (205) 831-8876


01The Visibility Math

Why showing up is half the battle.

Search used to be one list. Now it is a local pack plus an AI answer that names a few sources. Miss either and you are invisible to the people already looking for you.

GEO + SEO — THE MATH BASIS: TRADES & HOME SERVICES REGION: UNITED STATES
01 68% of US searches end with no click SparkToro’s 2026 analysis of Similarweb clickstream data, up from 60% in 2024 (sparktoro.com). More searches end at the answer, so being named in the answer is the job.
02 Local is the intent that pays Somebody searching your trade plus your town is ready to book. If you are not in the local pack for that phrase, you are not in the running for that job.
03 AI search is changing ChatGPT, Claude, Perplexity, and Google AI Overviews answer with a handful of cited sources. GEO gets you cited; SEO alone is not enough anymore.
04 90 d compounding ramp GEO/SEO is not a switch — it is a curve. The first 90 days build foundation. Months 4 through 12 are when traffic compounds materially.

The AI answer is built on the same index everyone else ranks in — so the SEO foundation is the AI work, and the rest is reviews, consistency, and being worth quoting.


02How It Runs

From invisible to cited and ranked.

A four-step build that compounds. You see the trajectory in monthly reporting long before the revenue lift lands.

01 Audit + benchmark Current rankings, citations, schema, technical health, AI visibility (ChatGPT, Claude, Perplexity), competitor gap analysis.
02 Foundation build On-page SEO, schema markup (LocalBusiness, Service, FAQ), Google Business Profile optimization, citation cleanup, AI-citable content structure.
03 Content + authority Topic-cluster content built for both human and AI search. Local landing pages per service area. Internal linking. Backlink outreach.
04 Measure + compound Monthly reporting on rankings (Google + AI engines), traffic, leads, calls. Course-correct based on what is moving.

03What’s in the Build

The whole visibility engine. Compounding monthly.

Eight pieces, wired together and maintained by us. Audit, foundation, content, and reporting — not a black box.

Audit & Foundation
V·02a — AUDIT
  • Full GEO/SEO audit with competitor gap analysis
  • On-page optimization across all service pages
Schema & Citations
V·02b — SCHEMA
  • Schema markup (LocalBusiness, Service, FAQ, Review)
  • Citation cleanup and consistency across 50+ directories
AI-Citable Content
V·02c — CONTENT
  • AI-citable content structure (ChatGPT, Claude, Perplexity)
  • Service-area landing pages (per city / per service)
Profile & Reporting
V·02d — REPORT
  • Google Business Profile optimization + monthly upkeep
  • Monthly ranking + AI visibility reporting

04GEO + SEO Questions

Common visibility questions.

SEO optimizes for traditional search engines (Google, Bing) where the user clicks through to your site. GEO (Generative Engine Optimization) optimizes for AI-powered search (ChatGPT, Claude, Perplexity, Google AI Overviews) where the engine answers the question by citing sources. They overlap but require different tactics — and AI search is growing fast.
GEO/SEO is a compounding curve, not a switch. Foundation work shows in 60–90 days. Material traffic and lead lift typically lands months 4 through 12. We report monthly so you see the trajectory long before the revenue lift.
No, and you should be skeptical of anyone who guarantees it. We can guarantee the work — schema, content, citations, technical foundation — that consistently moves rankings in your favor. Specific position-one promises in competitive verticals are dishonest.
No. We draft service-area pages, FAQ sections, and topic-cluster content in your voice. You approve before publish. Owners who want to add their own perspective on top can — most prefer to delegate.
They are complementary. Paid ads buy you the top of the funnel today; GEO/SEO compounds the funnel forever. Most clients run both, with paid carrying volume while organic builds. We can wire both into the same reporting cockpit.
Yes. Month-to-month after the initial 90-day foundation period. We bet on the work; you should not be locked in if the bet does not pay.

Map The Gap

See where you rank — and where you are invisible.

Thirty minutes. We audit your rankings, AI citations, and competitor gap, then price the engine against the math of what you are missing.