Layer 02 · AI Follow-Up

The first touch in 60 seconds. The eighth touch done.

Most shops give up after two follow-ups. The deals are in attempts four through eight — where humans burn out and automation keeps going. Built in your voice, paused on reply.

The cadence engine of the Communication layer — the work between the calls. (205) 831-8876


01The Numbers

Why the slow follow-up costs real money.

The lead that sits untouched for an hour is a lead that already started calling the next shop. Speed and persistence are the entire game.

FOLLOW-UP — THE MATH BASIS: TRADES & HOME SERVICES REGION: SOUTHEAST US
01 <60s speed-to-lead First text fires within a minute of the lead landing in the CRM. The faster touch wins the deal.
02 8 touch sequence Most shops give up after 2 touches. The contracts close on attempts 4 through 8 — automation keeps going.
03 47% closure on touch 5+ Nearly half of closed-won leads come from the follow-ups humans never get around to making.
04 auto stops on reply The sequence reads inbound messages and pauses on reply or booking. No customer ever gets a stale chase.

The deals are in the touches your team never has time to make.


02How It Runs

From new lead to booked or closed.

Every inbound triggers the same disciplined cadence — fast first, persistent after, and smart enough to stop or escalate when the customer answers.

01 Lead enters CRM Form submission, missed call, manual entry, integration sync — every new contact triggers the sequence.
02 Speed-to-lead fires First SMS in your shop voice within 60 seconds. Second touch via email a few minutes later.
03 Cadence runs Multi-day SMS + email mix. Each message tested for tone and CTA. Sequence learns from what gets replies.
04 Pauses or escalates Customer replies or books → pause. Customer goes hot → escalate to your phone with a briefing.

03What’s in the Build

The whole sequence. Wired to your CRM.

Eight pieces, wired together and maintained by us. You see the touches, replies, and outcomes in your CRM — not a black box.

Speed & Cadence
C·04a — FIRE
  • Speed-to-lead text in under 60 seconds
  • Multi-touch SMS + email cadence (configurable)
Control & Routing
C·04b — RESPOND
  • Auto-pause on reply, booking, or opt-out
  • Hot-lead escalation routing to owner phone
Reactivation & Tuning
C·04c — REFINE
  • Old-lead reactivation campaigns (90-day, 180-day, dormant)
  • A/B-tested copy refined to your audience
Compliance & Logging
C·04d — PROTECT
  • TCPA-compliant opt-in, quiet hours, STOP/HELP
  • Full transcript and outcome logging in CRM

04Questions

Common follow-up questions.

No. Drip campaigns send the same messages on a clock regardless of behavior. AI follow-up reads replies, intent signals, and engagement, then adapts the next message and timing accordingly.
SMS first (highest open rate), email second, voicemail drop optional. The mix is tuned to your customer base and the lead source.
No. Messages are written in your shop voice with real-shop language. Customers regularly reply assuming they are texting a person &mdash; and that is fine, because the workflow gets them what they need.
The sequence pauses immediately on any reply, on any calendar booking, on STOP/UNSUBSCRIBE, and on a hot-lead trigger that escalates to a human.
We use GoHighLevel as the CRM spine &mdash; it integrates with calendars, web forms, missed-call detection, and most popular tools. If you already have a CRM, we either replace it or sync to it.
Most follow-up sequences are live in 5 to 7 business days: copy drafted in your voice, channels wired, opt-in flows tested, sequence dry-run, then turned on.

Close The Follow-Up Gap

See how many leads got touched twice and forgotten.

Fifteen minutes. We pull your CRM, count the dropped follow-ups, and price the sequence against the math.